SEBI Launches PaRRVA for Verified Performance in Ads

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  • Last Updated on 4 May, 2026

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SEBI PaRRVA performance verification

Press Release No. 28/2026 dated 29.04.2026

The Securities and Exchange Board of India (SEBI) has made the Past Risk and Return Verification Agency (PaRRVA) fully operational from May 4, 2026, following the successful completion of its pilot phase.

1. Recognised Entities

  • CARE Ratings Limited has been recognised as the PaRRVA agency
  • National Stock Exchange of India Limited will act as the data centre

2. Scope of Verification

PaRRVA will verify the past performance data of:

  • Investment Advisers
  • Research Analysts
  • Algo trading service providers

3. Use of Verified Performance

  • Entities can use PaRRVA-verified performance data in:
    1. Advertisements
    2. Marketing materials
  • Subject to compliance with SEBI’s advertising and disclosure norms

4. Objective of the Initiative

The framework aims to:

  • Ensure credibility and accuracy of performance claims
  • Prevent misleading advertisements
  • Enhance investor trust and transparency

5. Regulatory Impact

  • Standardises performance reporting practices
  • Strengthens market integrity
  • Promotes informed investment decisions

6. Conclusion

The operationalisation of PaRRVA marks a significant step towards verifiable and transparent performance disclosures, ensuring that investors rely on authentic and standardised data while evaluating financial service providers.

Click Here To Read The Full Press Release

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Author: Taxmann

Taxmann Publications has a dedicated in-house Research & Editorial Team. This team consists of a team of Chartered Accountants, Company Secretaries, and Lawyers. This team works under the guidance and supervision of editor-in-chief Mr Rakesh Bhargava.

The Research and Editorial Team is responsible for developing reliable and accurate content for the readers. The team follows the six-sigma approach to achieve the benchmark of zero error in its publications and research platforms. The team ensures that the following publication guidelines are thoroughly followed while developing the content:

  • The statutory material is obtained only from the authorized and reliable sources
  • All the latest developments in the judicial and legislative fields are covered
  • Prepare the analytical write-ups on current, controversial, and important issues to help the readers to understand the concept and its implications
  • Every content published by Taxmann is complete, accurate and lucid
  • All evidence-based statements are supported with proper reference to Section, Circular No., Notification No. or citations
  • The golden rules of grammar, style and consistency are thoroughly followed
  • Font and size that's easy to read and remain consistent across all imprint and digital publications are applied