[Global Financial Insights] ASIC Updates Advertising Guidance for Financial Products and Services
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- Last Updated on 11 June, 2026
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Editorial Team- [2026] 187 taxmann.com 395 (Article)
The Australian Securities and Investments Commission (ASIC) has updated Regulatory Guide 234 (RG 234) to help industry participants ensure that advertisements for financial products and services are clear, accurate and not misleading.
1. Key Changes Introduced
The revised guidance:
- Incorporates learnings from ASIC’s recent regulatory and enforcement actions;
- Consolidates guidance previously contained in Regulatory Guide 53 (RG 53) on the use of past performance in promotional materials; and
- Simplifies the existing framework to improve clarity and accessibility.
2. RG 53 Withdrawn
As a result of the consolidation, RG 53 has been withdrawn, and all relevant guidance on advertising financial products and services is now contained within RG 234.
3. Guidance for Industry Participants
The updated guide provides direction to:
- Promoters of financial products and services;
- Credit providers; and
- Advertising publishers
on avoiding false, misleading or deceptive representations in advertisements.
4. Consultation Process
The revisions follow a public consultation conducted between November 2025 and January 2026, during which stakeholders broadly supported the proposed changes.
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