SEBI Proposes Mandatory Display of Registered Name & Number on Regulated Entities’ Social Media Pages

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  • Last Updated on 1 December, 2025

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SEBI social media guidelines 2025

Consultation Paper; Dated: 28.11.2025

SEBI has issued a proposal aimed at enhancing transparency and accountability in the online communication of regulated entities and their agents. The move addresses concerns around misleading promotions, unverified claims, and improper use of social media platforms by market intermediaries.

1. Display of Registered Name and Registration Number

All SEBI-regulated entities—including intermediaries, market infrastructure institutions, investment advisers, research analysts, portfolio managers, distributors, and their authorised agents — must prominently display the following on the homepage of their social media platforms:

  • Registered name, and
  • SEBI registration number

This mandatory disclosure aims to help investors easily identify legitimate entities and avoid falling prey to impersonation or unregistered service providers.

2. Compliance With Legal and Regulatory Content Standards

SEBI has proposed that social media content published by regulated entities or their agents must not contain any information that is false, misleading, illegal, or otherwise prohibited by law. This includes:

  • Avoiding unverified claims
  • Refraining from promising assured returns
  • Not issuing unregulated investment advice
  • Ensuring accuracy and fairness in all communications

Entities remain responsible for all content shared under their name, including posts by employees, partners, or authorised agents.

3. Restrictions on Referring to Past Performance

The proposal also prohibits regulated entities and their agents from making references to past performance in social media content unless explicitly permitted by SEBI. This measure seeks to prevent:

  • Overstated or cherry-picked performance claims
  • Misleading comparisons
  • Marketing practices that may influence unsophisticated investors

Any permitted reference, if allowed by SEBI, must follow prescribed disclosure norms.

4. Immediate Implementation

The proposed provisions shall come into immediate effect, requiring regulated entities to:

  • Update their social media profiles
  • Review and align ongoing and scheduled content
  • Train employees and agents on compliant communication
  • Establish internal monitoring and approval processes
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Author: Taxmann

Taxmann Publications has a dedicated in-house Research & Editorial Team. This team consists of a team of Chartered Accountants, Company Secretaries, and Lawyers. This team works under the guidance and supervision of editor-in-chief Mr Rakesh Bhargava.

The Research and Editorial Team is responsible for developing reliable and accurate content for the readers. The team follows the six-sigma approach to achieve the benchmark of zero error in its publications and research platforms. The team ensures that the following publication guidelines are thoroughly followed while developing the content:

  • The statutory material is obtained only from the authorized and reliable sources
  • All the latest developments in the judicial and legislative fields are covered
  • Prepare the analytical write-ups on current, controversial, and important issues to help the readers to understand the concept and its implications
  • Every content published by Taxmann is complete, accurate and lucid
  • All evidence-based statements are supported with proper reference to Section, Circular No., Notification No. or citations
  • The golden rules of grammar, style and consistency are thoroughly followed
  • Font and size that's easy to read and remain consistent across all imprint and digital publications are applied