SEBI Proposes Mandatory Display of Registered Name & Number on Regulated Entities’ Social Media Pages

Consultation Paper; Dated: 28.11.2025

SEBI has issued a proposal aimed at enhancing transparency and accountability in the online communication of regulated entities and their agents. The move addresses concerns around misleading promotions, unverified claims, and improper use of social media platforms by market intermediaries.

1. Display of Registered Name and Registration Number

All SEBI-regulated entities—including intermediaries, market infrastructure institutions, investment advisers, research analysts, portfolio managers, distributors, and their authorised agents — must prominently display the following on the homepage of their social media platforms:

• Registered name, and
• SEBI registration number

This mandatory disclosure aims to help investors easily identify legitimate entities and avoid falling prey to impersonation or unregistered service providers.

2. Compliance With Legal and Regulatory Content Standards

SEBI has proposed that social media content published by regulated entities or their agents must not contain any information that is false, misleading, illegal, or otherwise prohibited by law. This includes:

• Avoiding unverified claims
• Refraining from promising assured returns
• Not issuing unregulated investment advice
• Ensuring accuracy and fairness in all communications

Entities remain responsible for all content shared under their name, including posts by employees, partners, or authorised agents.

3. Restrictions on Referring to Past Performance

The proposal also prohibits regulated entities and their agents from making references to past performance in social media content unless explicitly permitted by SEBI. This measure seeks to prevent:

• Overstated or cherry-picked performance claims
• Misleading comparisons
• Marketing practices that may influence unsophisticated investors

Any permitted reference, if allowed by SEBI, must follow prescribed disclosure norms.

4. Immediate Implementation

The proposed provisions shall come into immediate effect, requiring regulated entities to:

• Update their social media profiles
• Review and align ongoing and scheduled content
• Train employees and agents on compliant communication
• Establish internal monitoring and approval processes

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