Govt. mandates influencers to make disclosures for endorsements to curb misleading ads
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- Last Updated on 23 January, 2023
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Press Release: Dated 20-01-2023
The Govt. has released the Endorsements Know-hows!’ for celebrities, influencers and virtual influencers on social media platforms. As per this scheme, the influencers are required to make certain disclosures. It includes not only benefits and incentives, but also monetary or other compensation, trips/hotel stays, media barters, free product discounts, gifts, and any personal/professional relationship etc. The objective is to curb misleading advertisements and to protect the interests of consumers.
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