Govt. mandates influencers to make disclosures for endorsements to curb misleading ads
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- By Chetan Kulasri
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- Last Updated on 23 January, 2023
Latest from Taxmann
Press Release: Dated 20-01-2023
The Govt. has released the Endorsements Know-hows!’ for celebrities, influencers and virtual influencers on social media platforms. As per this scheme, the influencers are required to make certain disclosures. It includes not only benefits and incentives, but also monetary or other compensation, trips/hotel stays, media barters, free product discounts, gifts, and any personal/professional relationship etc. The objective is to curb misleading advertisements and to protect the interests of consumers.
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