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Exp. towards corporate brand identity exercise & logo design wasn’t capital in nature: ITAT

October 10, 2018[2018] 98 taxmann.com 187 (Bangalore - Trib.)/[2019] 174 ITD 497 (Bangalore - Trib.)
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IT : Where assessee-real estate developer engaged services of a company for purpose of corporate brand identity exercise, logo design and collateral design, since said service was not attributable to any particular project, payment for said service to be allowed as revenue expenditure

IT : Where assessee had engaged professionals for carrying out liasoning work in relation to a particular project, these expenses had to be capitalised to concerned project

IT : AS-7 or AS-9 or ICAI Guidance Note on Accounting for Real Estate Transactions, 2006, cannot be said to be either Cash system or Mercantile system of accounting

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