BUSINESS
IN CRISIS
(HOW
TO CONDUCT BUSINESS IN A CRISIS AND PULL OUT OF IT )
ABOUT
THE BOOK :
The
question addressed by the author of this book is : how can one
conduct business in a crisis and pull out of it. The book attempts
to provide a guide to staying confident and focused in a crisis
and to do a few things to enable a business sustain in a crisis.
The
book is divided into two parts. Part I enables the reader to
gather the necessary strategies for business sustenance. Doing lot
of things and taking business into different directions in a
crisis creates an uncertain future for the company when the
economy starts recovering. Concentrating on just what it takes to
survive a business helps wade through a crisis effectively. Part
II explains the action steps of facing and beating the crisis to
the maximum extent possible. Understanding the symptoms of crisis
and attacking each of them is equivalent to winning and beating a
crisis. Pushing the effects of crisis away from the business as
far as possible is beating the crisis. This part delves into the
aftermath of a crisis and taking the business in its healthy
state. A research survey worldwide conducted in 2009 led to
finding that an economic crisis necessitates staying calm and
ensuring the sustenance of business. The single most pre-requisite
is to ensure the sustenance of business in the crisis or slowdown
period. The most important elements that aid the business in an
economic crisis are customer affiliation followed by right capital
structure and financial discipline. Thus following the customers
is the most important element that can aid the business facing a
crisis.
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