Neeru Kapoor, Ph.D.
(email@example.com) is an Associate Professor in the Department of
Commerce, Delhi College
of Arts and
Commerce. She obtained her MCom.,
M Phil., and Ph.D. degrees from Delhi School of Economics, University of Delhi.
The areas of her teaching and research interests include: Marketing,
Advertising, Management and Organisational Behaviour. She is a research guide
with the MBA programme of IGNOU. She has been a visiting faculty for M.Com. in
the Department of Commerce, Delhi School of Economics, University of Delhi. She
is on the guest faculty of many prestigious management institutes. She is also
a part-time lesson writer with the Institute of Lifelong Learning (ILLL),
University of Delhi. She has presented papers in the national and international
conferences with the latest one being the global conference held at the Oxford
University, London. Earlier she had presented
paper at the International
Conference held at the Harvard University, Boston USA and the European
Conference held at Germany. A number of articles written by her have been
published in various reputed national and international journals. Four of her
books titled Television Advertising and Consumer Response, Economics Where
People Matter, Advertising and Personal Selling, and Principles of Marketing
have been well received in the academic circle.