Neeru Kapoor
Degree: Associate Professor, Delhi College of Arts & Commerce University of Delhi

Neeru Kapoor, Ph.D. (drneerukapoor@yahoo.co.in) is an Associate Professor in  the   Department   of   Commerce,   Delhi   College   of   Arts   and   Commerce.   She obtained her MCom., M Phil., and Ph.D. degrees from Delhi School of Economics, University of Delhi. The areas of her teaching and research interests include: Marketing, Advertising, Management and Organisational Behaviour. She is a research guide with the MBA programme of IGNOU. She has been a visiting faculty for M.Com. in the Department of Commerce, Delhi School of Economics, University of Delhi. She is on the guest faculty of many prestigious management institutes. She is also a part-time lesson writer with the Institute of Lifelong Learning (ILLL), University of Delhi. She has presented papers in the national and international conferences with the latest one being the global conference held at the Oxford University, London. Earlier she had presented

paper at the International Conference held at the Harvard University, Boston USA and the European Conference held at Germany. A number of articles written by her have been published in various reputed national and international journals. Four of her books titled Television Advertising and Consumer Response, Economics Where People Matter, Advertising and Personal Selling, and Principles of Marketing have been well received in the academic circle.

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